Affair Studios
A London accessories brand built around the details that finish a look. The identity is about love and romance, told through a soft, expressive visual language and a pattern with a story.
The website and every product were designed by NUYOUSTU. See them live on the Affair Studios site.
See the website & products ↗Loves me, loves me not
The floral pattern comes from the old petal-picking game. The last petal is said to reveal how a loved one really feels, so each flower is drawn mid-loss, missing a petal, holding that uncertainty.
Lithuanian knit
The pixel-stitched flowers borrow from the woollen sock designs sold on the streets and in the markets of Lithuania. Traditional culture, given a modern twist.
A bolder mark
The new AS monogram locks the two letters into one heavy, confident shape. The original script AS with its flower stays on as an alternative mark for embroidery and smaller details.
Palette
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